hi, it's amy!

BELLE BUCKET

@bellebucket  ยท  family road trips + mom of 6
Amy O'Neal

Mom of 6. Driver of one very decorated blue van. 47 states in, and the kids are keeping count.

We're a Utah military family of 8 doing all 50 states together. We roadschool, so a random Tuesday might be tide pools, a battlefield, or seven hours of the license plate game on I-80. The van windows usually have something painted on them, my order is a double double animal style with extra onions, and we thrift our way along the drive (it's a whole thing). The moms who follow me are planning the exact trips we've already survived, and they know I'll tell them the truth about every stop, because I'm going to be in that van either way.

Kids painting the van windows
the famous van
Beach campfire on the Oregon coast
roadschool, coastal campus
Teen by the road trip van
1 of 6
Open road through the desert
the commute
where we're at right now
10,134
followers + climbing
209K
views / month
122K
accounts reached / month
9%
engagement rate by reach
89%
of views are brand-new eyes
83K
views on top reel this month
These came straight out of my Instagram insights this month (August 2026), and I'm happy to send over the screenshots if you'd like to see them.

who'swatching

moms planning family trips
road trippers + van people
roadschool + homeschool families
national park + camping families
people saving up for the big one

ways towork together

Reels + stories

A reel made the way my reels already work, with your product actually in the van or out on the trail, plus stories that same week so my people see it more than once.

Content for your own channels

Same shoot, nothing posted on my side. You get the footage and the edit to run as ads or on your page, and my family looks like your customer because we are one.

Destinations + tourism boards

We show up as a family of eight and cover the whole visit, from the drive in to the parking situation nobody warns you about.

Guides + itineraries

Your stop written into a Belle Bucket trip guide, which keeps sending families your way long after a reel has scrolled past.

Giveaways

A giveaway built around your product, which is the fastest way I know to hand you a pile of new followers who actually wanted to be there.

Season-long partnerships

My favorite kind. People notice when something keeps showing up trip after trip, and that is usually when it starts to sell.

How it works

Tell me what you have in mind and I will send rates the same day, because pricing really does depend on scope. You will see a draft before anything goes live, we put usage rights in writing, and about a week after it posts I send you the numbers it actually pulled. I also take comped and gifted collaborations when the fit is right (hosting a family of eight is its own kind of investment, and I know it).

Something bigger lands in September

bellebucket.com launches this fall with trip guides, itineraries, and bucket lists that families plan real trips from, plus the Points Room, where I teach people how to pay for those trips with points instead of cash. Partners who come in before launch get folded into that whole push.

say hello
Tell me a little about your brand and what you are picturing, and I will write back within a couple of days.
or send it through the form on my site, and you can always come see the actual account over on Instagram.
xo, Amy